Platform selection
WooCommerce, Shopify, PrestaShop, Magento or bespoke, decided on your catalogue and processes, not on our preferences.
Selling online · London
E-commerce in London
An e-commerce lives on details: product page speed, clarity on costs, a checkout without friction. That is what we work on.
Publilia has one office, in Florence, Italy. We serve clients in London remotely — which is how digital work has been done for a decade.
Why e-commerce matters in London
Post-Brexit trade with Italy runs on paperwork and trust. London importers of Italian wine, food and design need suppliers who can prove compliance as clearly as they present a catalogue.
UK customers compare aggressively and expect published pricing or a clear reason why there is none. Vagueness reads as evasion, not as premium positioning.
An abandoned cart is not a traffic problem: it is a trust and friction problem. Shipping costs appearing at the last step, pointless fields, slow loading.
Sectors this applies to in London
- Financial services
- Hospitality
- Food and wine
- Creative industries
What the service includes
Catalogue
Navigable category structure, complete product pages, filters that mirror how customers actually search.
Checkout
As few steps as possible, costs declared up front, payment methods people recognise.
Integrations
ERP, stock, carriers, invoicing.
Growth
Cart recovery, post-purchase email, remarketing, continuous conversion optimisation.
What you get, and how it is measured
Deliverables
- Platform analysis
- Configured store
- Catalogue import
- Payments and shipping
- ERP integration
- Order management training
KPIs
- Conversion rate
- Average order value
- Cart abandonment rate
- Repeat customer rate
FAQ
Questions about e-commerce in London
WooCommerce or Shopify?
WooCommerce for full control, unusual integrations and no per-transaction fee. Shopify to start fast with less maintenance. We decide on your catalogue, not on principle.
Can you migrate my existing shop?
Yes: products, customers, orders and URLs. Redirects for old product pages are part of the work, not an extra — losing them means losing accumulated rankings.
Do you have an office in London?
No. Our only office is in Firenze, Italy. We work with clients in London remotely.
E-commerce in London: let’s talk
Tell us your starting point. We reply within one working day.
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