Platform selection
WooCommerce, Shopify, PrestaShop, Magento or bespoke, decided on your catalogue and processes, not on our preferences.
Selling online · New York
E-commerce in New York
An e-commerce lives on details: product page speed, clarity on costs, a checkout without friction. That is what we work on.
Publilia has one office, in Florence, Italy. We serve clients in New York remotely — which is how digital work has been done for a decade.
Why e-commerce matters in New York
New York is the single largest destination for Italian design, fashion and specialty food exports in the United States. The buyers here are sophisticated about Italian provenance and sceptical about claims that cannot be verified — which makes documentation, certification and origin storytelling the deciding factors.
US buyers expect faster page loads, clearer pricing and shorter forms than Italian sites typically provide. A site that converts in Milan often loses a New York visitor in the first ten seconds.
An abandoned cart is not a traffic problem: it is a trust and friction problem. Shipping costs appearing at the last step, pointless fields, slow loading.
Sectors this applies to in New York
- Fashion and luxury retail
- Food and beverage import
- Design and furniture
- Professional services
What the service includes
Catalogue
Navigable category structure, complete product pages, filters that mirror how customers actually search.
Checkout
As few steps as possible, costs declared up front, payment methods people recognise.
Integrations
ERP, stock, carriers, invoicing.
Growth
Cart recovery, post-purchase email, remarketing, continuous conversion optimisation.
What you get, and how it is measured
Deliverables
- Platform analysis
- Configured store
- Catalogue import
- Payments and shipping
- ERP integration
- Order management training
KPIs
- Conversion rate
- Average order value
- Cart abandonment rate
- Repeat customer rate
FAQ
Questions about e-commerce in New York
WooCommerce or Shopify?
WooCommerce for full control, unusual integrations and no per-transaction fee. Shopify to start fast with less maintenance. We decide on your catalogue, not on principle.
Can you migrate my existing shop?
Yes: products, customers, orders and URLs. Redirects for old product pages are part of the work, not an extra — losing them means losing accumulated rankings.
Do you have an office in New York?
No. Our only office is in Firenze, Italy. We work with clients in New York remotely.
E-commerce in New York: let’s talk
Tell us your starting point. We reply within one working day.
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