Strategy and editorial plan
Audience, tone, formats and a sustainable cadence. Three good posts a month beat ten made out of obligation.
Organic and paid social · Dubai
Social media marketing in Dubai
Content made for the audience that matters to you, and paid campaigns measured on the enquiry. Instagram, Facebook, LinkedIn, TikTok.
Publilia has one office, in Florence, Italy. We serve clients in Dubai remotely — which is how digital work has been done for a decade.
Why social matters in Dubai
Dubai imports Italian interiors, marble, furniture and fashion at scale, and hosts a large Italian business community. Projects here are large, relationship-driven and slow to close.
Arabic-language support and right-to-left layout are not optional extras in this market, and mobile share of traffic is far higher than in Europe.
Posting to fill a calendar produces nothing. Follower counts do not pay salaries: conversations that turn into quotes do.
Sectors this applies to in Dubai
- Luxury retail
- Real estate
- Hospitality
- Construction and interiors
What the service includes
Content production
Graphics and video produced in-house: we have a studio, not a library of templates.
Advertising
Campaigns on Meta, LinkedIn and TikTok with audiences built on data, not generic interests.
Community
Replies, direct messages, handling difficult comments.
Reporting
Reach, engagement and — the line that counts — enquiries generated.
What you get, and how it is measured
Deliverables
- Strategy and monthly editorial plan
- Graphic and video content
- Publishing and community management
- Paid campaigns
- Monthly report
KPIs
- Enquiries from social
- Cost per enquiry on campaigns
- Target audience reach
- Engagement rate
FAQ
Questions about social in Dubai
Which platforms are worth it?
The ones where your customer is. For B2B often LinkedIn alone. Being everywhere badly is worse than being in one place well.
Is video production included?
Yes, and it matters: the group includes Ruggiero Movie, which produces for television. We shoot it ourselves.
Do you have an office in Dubai?
No. Our only office is in Firenze, Italy. We work with clients in Dubai remotely.
Social in Dubai: let’s talk
Tell us your starting point. We reply within one working day.
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