Strategy and editorial plan
Audience, tone, formats and a sustainable cadence. Three good posts a month beat ten made out of obligation.
Organic and paid social · New York
Social media marketing in New York
Content made for the audience that matters to you, and paid campaigns measured on the enquiry. Instagram, Facebook, LinkedIn, TikTok.
Publilia has one office, in Florence, Italy. We serve clients in New York remotely — which is how digital work has been done for a decade.
Why social matters in New York
New York is the single largest destination for Italian design, fashion and specialty food exports in the United States. The buyers here are sophisticated about Italian provenance and sceptical about claims that cannot be verified — which makes documentation, certification and origin storytelling the deciding factors.
US buyers expect faster page loads, clearer pricing and shorter forms than Italian sites typically provide. A site that converts in Milan often loses a New York visitor in the first ten seconds.
Posting to fill a calendar produces nothing. Follower counts do not pay salaries: conversations that turn into quotes do.
Sectors this applies to in New York
- Fashion and luxury retail
- Food and beverage import
- Design and furniture
- Professional services
What the service includes
Content production
Graphics and video produced in-house: we have a studio, not a library of templates.
Advertising
Campaigns on Meta, LinkedIn and TikTok with audiences built on data, not generic interests.
Community
Replies, direct messages, handling difficult comments.
Reporting
Reach, engagement and — the line that counts — enquiries generated.
What you get, and how it is measured
Deliverables
- Strategy and monthly editorial plan
- Graphic and video content
- Publishing and community management
- Paid campaigns
- Monthly report
KPIs
- Enquiries from social
- Cost per enquiry on campaigns
- Target audience reach
- Engagement rate
FAQ
Questions about social in New York
Which platforms are worth it?
The ones where your customer is. For B2B often LinkedIn alone. Being everywhere badly is worse than being in one place well.
Is video production included?
Yes, and it matters: the group includes Ruggiero Movie, which produces for television. We shoot it ourselves.
Do you have an office in New York?
No. Our only office is in Firenze, Italy. We work with clients in New York remotely.
Social in New York: let’s talk
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