Strategy and editorial plan
Audience, tone, formats and a sustainable cadence. Three good posts a month beat ten made out of obligation.
Organic and paid social · Sydney
Social media marketing in Sydney
Content made for the audience that matters to you, and paid campaigns measured on the enquiry. Instagram, Facebook, LinkedIn, TikTok.
Publilia has one office, in Florence, Italy. We serve clients in Sydney remotely — which is how digital work has been done for a decade.
Why social matters in Sydney
Australia has one of the largest Italian diaspora communities in the world, and a food culture shaped by it. That means genuine demand — and also that generic Italian branding no longer impresses anyone.
The time difference makes real-time support impractical. Everything has to work asynchronously: documentation, self-service ordering, clear lead times.
Posting to fill a calendar produces nothing. Follower counts do not pay salaries: conversations that turn into quotes do.
Sectors this applies to in Sydney
- Food and wine
- Hospitality
- Construction materials
- Tourism
What the service includes
Content production
Graphics and video produced in-house: we have a studio, not a library of templates.
Advertising
Campaigns on Meta, LinkedIn and TikTok with audiences built on data, not generic interests.
Community
Replies, direct messages, handling difficult comments.
Reporting
Reach, engagement and — the line that counts — enquiries generated.
What you get, and how it is measured
Deliverables
- Strategy and monthly editorial plan
- Graphic and video content
- Publishing and community management
- Paid campaigns
- Monthly report
KPIs
- Enquiries from social
- Cost per enquiry on campaigns
- Target audience reach
- Engagement rate
FAQ
Questions about social in Sydney
Which platforms are worth it?
The ones where your customer is. For B2B often LinkedIn alone. Being everywhere badly is worse than being in one place well.
Is video production included?
Yes, and it matters: the group includes Ruggiero Movie, which produces for television. We shoot it ourselves.
Do you have an office in Sydney?
No. Our only office is in Firenze, Italy. We work with clients in Sydney remotely.
Social in Sydney: let’s talk
Tell us your starting point. We reply within one working day.
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