About us

On the web since 1999, when everything was still to be discovered

Twenty-five years later the craft has changed three times. The way we look at it has not.

The El Dorado was real

Alessandro Ruggiero started in 1999. The internet had just reached Italian homes, nobody quite knew what to do with it, and those who ventured in did so without maps: unexplored territory where a few set out to see what was there.

That way of looking at it has not changed. The web is still our El Dorado: a place where the mines are real, and the mines are opportunities. Except that today getting there first is not enough. You have to know where to dig.

That is the whole job: working out which seams are worth your while, and going there with you. Not with the enthusiasm of 1999, but with twenty-five years of mistakes already made and no longer worth repeating.

Then video arrived, and never left

Ten years inside television production studios changed what this agency is. Formats, documentaries, live streaming, short films: things you only learn by doing them, camera in hand and a deadline on your back.

Video is the format that holds attention best, and everyone knows that. What is said less often is that a badly shot video communicates the exact opposite of what you meant. The difference between a tool and a liability is professional equipment and the people using it.

That is why we produce in-house, with Ruggiero Movie. And why we can take a commercial from script to broadcast without going through anyone else.

Where we are now

Today Publilia does web, marketing, video production and application development, with artificial intelligence and automation now part of daily work: voice agents, request classification, CRM integrations.

We are part of the Ruggiero Media network alongside Ruggiero Movie, the audiovisual and film production company active since 2020. Same ownership, same team — which is why we never subcontract the video.

We work in operational partnership with i-Call S.r.l., a company of the SMAU-GFI group. Together we build AiLine24, the AI agent that answers phone, WhatsApp and email: we handle the communication and the digital product, they handle the contact infrastructure. It is a working partnership, not a corporate affiliation — and until it is one, we do not describe it as one.

Ruggiero Movie

Produzione audiovisiva e cinematografica, attiva dal 2020, Firenze: serie TV, spot, documentari, format broadcast.

i-Call S.r.l.

Società del SMAU-GFI S.r.l..

Come lavoriamo

Quattro regole che non negoziamo

Measured, not narrated

Every project has metrics declared at the start. If they do not improve, that is our problem.

We also say no

If the budget will not reach the result, we say so first. Half-done work damages both sides.

Nothing held hostage

Accounts, domains, code and data stay in your name. Change supplier one day and you take everything with you.

We actually produce

Video and commercials come out of our own studio, not from a third party with a markup on top.

Who is behind this

Publilia is a brand of Ruggiero Media di Alessandro Ruggiero. A lean structure, stable collaborations, and one rule: the person who quotes the work is the person who runs it.

Alessandro Ruggiero

Founder & CEO · attivo nel web dal 1999

Core Network

Con chi lavoriamo, ogni giorno

Le realtà con cui costruiamo i progetti. Accanto a ciascuna è indicato che rapporto abbiamo: dove c'è la stessa proprietà lo diciamo, dove c'è una partnership scriviamo partnership.