Web design
We design sites built around one question: what should the person arriving here do. Structure, copy and paths follow from that answer, not from a purchased theme filled with content.
- 1999 The year we started
- 25+ Years working on the web
- 18 Brands and institutions served
- 3.5 m TV viewers reachable in Tuscany
The point
A website that merely exists is not a website that works
Most company websites are brochures put online: pleasant to look at, silent when it comes to making anyone act. They do not say what to do next, they do not intercept people who are already searching, and on a phone they ask for effort nobody is willing to spend.
- No page answering the words your customers actually use for their problem
- No way of knowing which enquiries come from where
- Content written for the company, not for the person choosing
What we do
Eight services, one objective
Each works on its own or inside a coordinated plan. Either way it is measured on the enquiries it produces, not on impressions.
SEO
SEO is not a sprinkling of keywords. It is understanding the words your customer uses to describe their problem, and building the pages that answer better than anyone else's.
Google Ads
Campaigns work when every unit of currency is tracked through to the enquiry. We build structure, copy and landing pages, and cut whatever does not produce.
E-commerce
An e-commerce lives on details: product page speed, clarity on costs, a checkout without friction. That is what we work on.
Social
Content made for the audience that matters to you, and paid campaigns measured on the enquiry. Instagram, Facebook, LinkedIn, TikTok.
Maintenance
Updates, backups, security and monitoring on a prepaid annual plan. WordPress, Joomla, Drupal, WooCommerce, PrestaShop and Magento.
Video and TV
We produce corporate video, commercials and documentaries, and we plan where they run: online and on television. Few agencies can do both.
Local marketing
A well-kept Google profile, managed reviews, consistent business data everywhere. For anyone serving a specific area it is the channel with the most direct return.
What sets us apart
We can also put you on television
We are part of the Ruggiero Media network, which includes Ruggiero Movie: TV series, documentaries, commercials and broadcast formats. We are a Sky Media Advertising Manager Partner and a CairoRCS Store partner. That means we do not subcontract the video, and we can plan the commercial on Sky, La7, Corriere della Sera or Toscana TV. From the first idea to broadcast, with the same team.
- In-house video production, not outsourced
- Media planning on Sky, La7 and regional broadcasters
- Toscana TV: 3.5 million viewers reachable
Portfolio
Lavori recenti
Fittings · B2C
Beccai Avvolgibili
A century of craft, translated into quote requests
Fittings · B2B
Beccai — Windows and Fittings
The same craft, a second site for a completely different buyer
Law firm
Michele De Sica Law Firm
Ten practice areas, three offices, one credible voice
How we work
Five stages, no surprises
- 01
Analysis
Who your customer is, which words they search with, what competitors do. Everything else follows from this.
- 02
Design
Structure, conversion paths, mobile-first layout. Decided before anything is built.
- 03
Development
Clean code, speed, accessibility. No libraries loaded out of habit.
- 04
Testing
Every page, every form, every device. A form that does not deliver is a client lost in silence.
- 05
Launch and measure
Analytics configured and goals tracked. From then on results are read, not imagined.
Referenze
Lavoriamo e collaboriamo con
Marchi e istituzioni per cui abbiamo prodotto comunicazione, siti, eventi o campagne.
Affiliazioni e partner
Dove possiamo pianificare la tua comunicazione
Non sono loghi messi lì per riempire: sono gli accordi che ci permettono di comprare spazi televisivi e stampa senza passare da un intermediario.
Sky Media
Advertising Manager Partner
Pianificazione di spot su Sky TV e sull'on demand.
CairoRCS Store
Partner
Campagne su La7, La7d, Corriere della Sera, Gazzetta dello Sport, Io Donna e Oggi.
Toscana TV
Emittente regionale
3,5 milioni di telespettatori raggiungibili in Toscana.
Firenze TV
Emittente locale
Presidio sull'area metropolitana fiorentina.
RossoRubino.tv
Enogastronomia, cultura e notizie
Parte del circuito televisivo toscano.
YouTube
Partner
Distribuzione e campagne video.
Dailymotion
Partner
Distribuzione video.
Latina Film Commission
Partner
Supporto alle produzioni sul territorio.
Publimedia Italia
Concessionaria
Raccolta pubblicitaria.
Canale Italia
Emittente nazionale
Copertura televisiva nazionale.
Cinema Giometti
Circuito cinematografico
Pubblicità in sala, prima della proiezione.
Testimonianze
Chi si è affidato a noi, con nome e cognome
Le riportiamo per intero e con il link al sito di chi le ha scritte. Una testimonianza anonima non è una testimonianza: è un testo che potremmo aver scritto noi.
Ho conosciuto Alessandro Ruggiero per la produzione televisiva della prima edizione del Festival e vedendo la sua professionalità e passione nel lavoro, ho capito subito che gli avrei affidato anche la comunicazione Web. RUGGIERO MEDIA è il nostro Partner Media Ufficiale e permanente.
Finalmente ho trovato la professionalità che cercavo. Con Publilia.com sto portando avanti il mio progetto ed ottengo i risultati che mi prefiggo. Non fidatevi di agenzie che vi vogliono vendere di tutto e poi non vi offrono prospettive future. Provate Publilia.com e non vi pentirete!
The first conversation costs nothing
Tell us what you want to achieve. We will say whether we can help and how — including when the answer is that we are not the right fit.
Get in touch