Web design
We design sites built around one question: what should the person arriving here do. Structure, copy and paths follow from that answer, not from a purchased theme filled with content.
Law firm
Ten practice areas, three offices, one credible voice
Michele De Sica Law Firm
- SettoreLegal services
- ZonaNaples, Aversa, Parma
- Anno2024
Screenshot to be added
The challenge
A firm with ten practice areas and three offices risks communicating dispersion rather than breadth. Someone looking for a lawyer has one specific problem and wants to understand in ten seconds whether this firm can solve it.
What we did
- One page per practice area, each written in the language the client uses to describe their problem rather than the language of the statute
- The three offices treated as distinct territorial presences, with consistent business data for each
- Supreme Court rights of audience presented as verifiable authority
- A restrained contact structure: in legal services an aggressive form drives people away
- A formal but readable tone, without the jargon that makes legal sites unreadable to the people who need them
Stack and results
Technologies
- WordPress
- Practice-area structure
Results
The firm does not share conversion data: we respect client confidentiality rather than publishing estimates.
Services used in this project
SEO
SEO is not a sprinkling of keywords. It is understanding the words your customer uses to describe their problem, and building the pages that answer better than anyone else's.
Local marketing
A well-kept Google profile, managed reviews, consistent business data everywhere. For anyone serving a specific area it is the channel with the most direct return.