Web design
We design sites built around one question: what should the person arriving here do. Structure, copy and paths follow from that answer, not from a purchased theme filled with content.
Energy
Being believed in a sector where nobody believes anybody
Lucius Energia
- SettoreEnergy — electricity and gas
- ZonaItaly
- Anno2025
Screenshot to be added
The challenge
In the energy market distrust is the starting condition. Automated comparison sites, nuisance calls, offers that change after three months. The client offered the opposite — human advice, free, no strings — and had to say so without sounding like everyone else.
What we did
- An explicit contrast between person and algorithm as the communication axis
- A three-step path stated up front: you describe the situation, we analyse the bill, we stay with you
- «No commitment» repeated at the points where doubt actually arises, not only on the services page
- FAQs built on the real objections of people who have already had a bad experience
- A blog on savings and sustainability to catch informational searches
- A minimal contact form: in a distrustful sector every extra field is one fewer person
Stack and results
Technologies
- WordPress
- Three-step conversion path
- Blog
Results
Data still being collected.
Services used in this project
Google Ads
Campaigns work when every unit of currency is tracked through to the enquiry. We build structure, copy and landing pages, and cut whatever does not produce.