Platform selection
WooCommerce, Shopify, PrestaShop, Magento or bespoke, decided on your catalogue and processes, not on our preferences.
Selling online
Online shops built to sell, not just to display
An e-commerce lives on details: product page speed, clarity on costs, a checkout without friction. That is what we work on.
The problem
An abandoned cart is not a traffic problem: it is a trust and friction problem. Shipping costs appearing at the last step, pointless fields, slow loading.
How we work
What it includes
Catalogue
Navigable category structure, complete product pages, filters that mirror how customers actually search.
Checkout
As few steps as possible, costs declared up front, payment methods people recognise.
Integrations
ERP, stock, carriers, invoicing.
Growth
Cart recovery, post-purchase email, remarketing, continuous conversion optimisation.
What you get
Deliverables
- Platform analysis
- Configured store
- Catalogue import
- Payments and shipping
- ERP integration
- Order management training
How it is measured
- Conversion rate
- Average order value
- Cart abandonment rate
- Repeat customer rate
Who it is for: Anyone selling products who wants a direct channel, or with a store that draws traffic but converts poorly.
Portfolio
Where we have done it
AI · Product
AiLine24 — i-Call S.r.l.
Selling an AI agent to people who have heard too many AI promises
Wine and oil · E-commerce
Terre del Castello
Selling Chianti to people who have never seen it
E-commerce città per città
Ogni pagina parla del tessuto economico di quel territorio, non è la stessa pagina col nome cambiato.
FAQ
Domande frequenti
WooCommerce or Shopify?
WooCommerce for full control, unusual integrations and no per-transaction fee. Shopify to start fast with less maintenance. We decide on your catalogue, not on principle.
Can you migrate my existing shop?
Yes: products, customers, orders and URLs. Redirects for old product pages are part of the work, not an extra — losing them means losing accumulated rankings.
Let’s talk about e-commerce
Tell us the starting point and the objective. We will say what is needed and what is not.
Let’s talk