Web design
We design sites built around one question: what should the person arriving here do. Structure, copy and paths follow from that answer, not from a purchased theme filled with content.
AI · Product
Selling an AI agent to people who have heard too many AI promises
AiLine24 — i-Call S.r.l.
- SettoreAI applied to customer service
- ZonaItaly
- Anno2025
Screenshot to be added
The challenge
The market is saturated with AI announcements and the audience has turned sceptical. The product is real — an agent answering phone, WhatsApp and email and integrating with the CRM — but describing it in conference language would have made it disappear among the rest.
What we did
- Communication built on concrete operational flows rather than on technology: what happens to a call at three in the morning
- Paths by sector — hotels, healthcare, real estate, retail, HR, technical support — because the use case convinces where the feature list does not
- An explicit distinction between an agent configured on the client's processes and off-the-shelf software
- CRM and API integration presented as a requirement, not an option
- The product tied to the i-Call ecosystem, a GFI Group company, giving industrial backing to an offer that would otherwise read as experimental
Stack and results
Technologies
- Product site
- Sector paths
- CRM integration
Results
Recently launched product.
Services used in this project
E-commerce
An e-commerce lives on details: product page speed, clarity on costs, a checkout without friction. That is what we work on.