E-commerce
An e-commerce lives on details: product page speed, clarity on costs, a checkout without friction. That is what we work on.
Wine and oil · E-commerce
Selling Chianti to people who have never seen it
Terre del Castello
- SettoreFood, wine and experiential tourism
- ZonaChianti, Tignano (Florence)
- Anno2024
Screenshot to be added
The challenge
A farm in the hills around the Castle of Tignano producing wine and extra virgin olive oil, selling both to visitors and to people ordering from far away. The product is bought for its territory, but in an online shop the territory is invisible: it has to be told.
What we did
- Multilingual e-commerce: the audience for Tuscan wine is international from day one, not from phase two
- Catalogue divided the way the customer actually distinguishes — wine and oil — not by internal code
- The estate told as part of the product, not as an institutional page
- The experiential visit treated as a revenue line in its own right, with its own page
- A refined register maintained even in product pages, where communication usually flattens out
- Structure ready for export sales
Stack and results
Technologies
- Multilingual e-commerce
- Wine and oil catalogue
- Visit booking
Results
Commercial data confidential.
Services used in this project
SEO
SEO is not a sprinkling of keywords. It is understanding the words your customer uses to describe their problem, and building the pages that answer better than anyone else's.
Social
Content made for the audience that matters to you, and paid campaigns measured on the enquiry. Instagram, Facebook, LinkedIn, TikTok.