Web design
We design sites built around one question: what should the person arriving here do. Structure, copy and paths follow from that answer, not from a purchased theme filled with content.
Fittings · B2B
The same craft, a second site for a completely different buyer
Beccai — Windows and Fittings
- SettoreWindow fittings — B2B
- ZonaTuscany
- Anno2025
Screenshot to be added
The challenge
Property managers, construction firms, resellers and architects do not buy like a private customer: they assess production capacity, reliable lead times, a single point of contact and contractual transparency. Putting that message inside the consumer-facing site would have weakened both.
What we did
- A separate site with its own domain and independent B2B positioning
- Distinct paths per professional segment: property managers, builders, resellers, architects
- The work process made explicit as a selling argument — from quote to handover
- «A single point of contact» built as the central differentiator, not as a slogan
- Cross-references with the B2C site, with the historic brand used as a guarantee rather than as the primary identity
- Portfolio organised by scale of intervention rather than by aesthetics
Stack and results
Technologies
- WordPress
- Bespoke theme
- Per-segment forms
Results
Recent project: data is not yet meaningful.
Services used in this project
SEO
SEO is not a sprinkling of keywords. It is understanding the words your customer uses to describe their problem, and building the pages that answer better than anyone else's.