Account structure
Campaigns separated by intent and margin, with match types and negative lists built by hand.
Immediate traffic
Buying attention without wasting budget
Campaigns work when every unit of currency is tracked through to the enquiry. We build structure, copy and landing pages, and cut whatever does not produce.
The problem
Most accounts we inherit spend on terms that are too broad, send everyone to the homepage, and do not track conversions. The result is spend nobody can judge.
How we work
What it includes
Ad copy
Written on the promise the landing page actually keeps, with complete extensions.
Landing pages
One page per message. Sending everything to the homepage is the fastest way to waste budget.
Tracking
Conversions configured on real enquiries, not clicks. Without this, optimisation is guesswork.
Optimisation
Weekly review of queries, bids and ads.
What you get
Deliverables
- Campaign plan
- Structured account
- Ads and extensions
- Dedicated landing pages
- Conversion tracking
- Monthly report with cost per enquiry
How it is measured
- Cost per enquiry
- Conversion rate
- Impression share on commercial queries
- Return on ad spend
Who it is for: Anyone needing results quickly, or wanting to test a market before investing in organic growth.
Portfolio
Where we have done it
Energy
Lucius Energia
Being believed in a sector where nobody believes anybody
Google Ads città per città
Ogni pagina parla del tessuto economico di quel territorio, non è la stessa pagina col nome cambiato.
FAQ
Domande frequenti
Is the ad budget included in your fee?
No. The budget goes to Google and is yours, under your control. Our management fee is separate: [PREZZO].
Can I keep my own account?
Yes, the account stays in your name. We work as managers, not owners: if you change agency one day, the history stays with you.
Let’s talk about google ads
Tell us the starting point and the objective. We will say what is needed and what is not.
Let’s talk