Google Business Profile
Correct categories, services, hours, real photos, questions and answers, regular posts.
Local visibility
Being the first name when someone searches nearby
A well-kept Google profile, managed reviews, consistent business data everywhere. For anyone serving a specific area it is the channel with the most direct return.
The problem
Someone searching for a service near them is ready to buy today. If your listing is incomplete, has no photos or two old reviews, they pick the second result without thinking.
How we work
What it includes
Data consistency
Name, address and phone identical across every directory. Inconsistencies confuse the algorithm and cost you positions.
Reviews
A system for asking at the right moment, and replies to all of them — including the negative ones, which weigh less than you fear when answered well.
Territory pages
One page per area with its own content. Never cloned city pages: those are doorway pages and they do not rank.
Measurement
Calls, direction requests and clicks to the site from the listing.
What you get
Deliverables
- Optimised listing
- Directory data alignment
- Review collection system
- Territory pages
- Monthly report from listing insights
How it is measured
- Calls from the listing
- Direction requests
- Local pack position
- Review count and average
Who it is for: Businesses with a location or a service area: professional practices, shops, trades, hospitality.
Portfolio
Where we have done it
Fittings · B2C
Beccai Avvolgibili
A century of craft, translated into quote requests
Law firm
Michele De Sica Law Firm
Ten practice areas, three offices, one credible voice
Local marketing città per città
Ogni pagina parla del tessuto economico di quel territorio, non è la stessa pagina col nome cambiato.
- Local marketing a Torino
- Local marketing a Milano
- Local marketing a Venezia
- Local marketing a Genova
- Local marketing a Bologna
- Local marketing a Firenze
- Local marketing a Roma
- Local marketing a Napoli
- Local marketing a Bari
- Local marketing a Reggio Calabria
- Local marketing a Palermo
- Local marketing a Catania
- Local marketing a Messina
- Local marketing a Cagliari
FAQ
Domande frequenti
Are reviews enough to rank?
No, but they weigh heavily. Proximity, category relevance and data consistency also count. Reviews are the lever you control most.
Do you build a page for every town?
Only if each has its own content. Twenty identical pages with the place name swapped are doorway pages: Google recognises them and does not rank them.
Let’s talk about local marketing
Tell us the starting point and the objective. We will say what is needed and what is not.
Let’s talk