United States · UTC-5
New York — digital marketing for the Italy trade corridor
Two kinds of company hire us for New York: Italian businesses selling into this market, and businesses here selling into Italy.
Publilia has one office, in Florence, Italy. We serve clients in New York remotely — which is how digital work has been done for a decade.
The corridor
What moves between Italy and New York
New York is the single largest destination for Italian design, fashion and specialty food exports in the United States. The buyers here are sophisticated about Italian provenance and sceptical about claims that cannot be verified — which makes documentation, certification and origin storytelling the deciding factors.
US buyers expect faster page loads, clearer pricing and shorter forms than Italian sites typically provide. A site that converts in Milan often loses a New York visitor in the first ten seconds.
- Country
- United States
- Time zone
- UTC-5
- Working language
- English
Sectors we work with in New York
- Fashion and luxury retail
- Food and beverage import
- Design and furniture
- Professional services
Typical searches
- italian food importer marketing
- luxury brand web agency
- italy export digital marketing
FAQ
Questions about working with New York
Do you have an office in New York?
No. Our only office is in Firenze, Italy. We work with clients in New York remotely, which is how digital projects have been run for a decade. We say this plainly because agencies claiming addresses they do not have is a real problem in this industry.
How does the time difference work?
We are on Central European Time and New York is UTC-5. In practice we schedule calls in the overlap and run everything else asynchronously: shared documents, recorded walkthroughs, written decisions. It works because we have been doing it for years, not because we improvise it.
Which language will the site be in?
For New York the working language is English. Content is written, not machine-translated: a translated Italian marketing text is recognisable in the first sentence, and it costs credibility.
Working with New York?
Tell us the objective and the starting point. We reply within one working day.
Get in touch