Concept
Concept, script, storyboard. What to say is decided before a light is switched on.
Production and distribution · New York
Video, commercials and TV planning in New York
We produce corporate video, commercials and documentaries, and we plan where they run: online and on television. Few agencies can do both.
Publilia has one office, in Florence, Italy. We serve clients in New York remotely — which is how digital work has been done for a decade.
Why video and tv matters in New York
New York is the single largest destination for Italian design, fashion and specialty food exports in the United States. The buyers here are sophisticated about Italian provenance and sceptical about claims that cannot be verified — which makes documentation, certification and origin storytelling the deciding factors.
US buyers expect faster page loads, clearer pricing and shorter forms than Italian sites typically provide. A site that converts in Milan often loses a New York visitor in the first ten seconds.
Video is the format that holds attention best, but a badly shot video communicates the opposite of what you meant. And even a beautiful video nobody sees is just a cost.
Sectors this applies to in New York
- Fashion and luxury retail
- Food and beverage import
- Design and furniture
- Professional services
What the service includes
Production
Professional shoots, live streaming, aerial work.
Post-production
Editing, colour grading, motion graphics, sound.
Television planning
We are a Sky Media Advertising Manager Partner and a CairoRCS Store partner: we can plan on Sky, La7, Toscana TV and Canale Italia.
Online distribution
YouTube, Dailymotion, social and site, in the right format for each.
What you get, and how it is measured
Deliverables
- Concept and script
- Shooting days
- Editing and post-production
- Versions per channel
- Media plan and airtime buying
- Campaign report
KPIs
- Campaign reach
- Complete views
- Enquiries attributed to the campaign
- Cost per thousand
FAQ
Questions about video and tv in New York
Is a TV commercial realistic for a small company?
On regional broadcasters, far more than people assume. Toscana TV reaches 3.5 million viewers at a cost nowhere near national rates. We quote on real reach and frequency.
Who actually produces the video?
Ruggiero Movie, part of the same group, working on TV series, documentaries and broadcast formats.
Do you have an office in New York?
No. Our only office is in Firenze, Italy. We work with clients in New York remotely.
Video and TV in New York: let’s talk
Tell us your starting point. We reply within one working day.
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