Account structure
Campaigns separated by intent and margin, with match types and negative lists built by hand.
Immediate traffic · London
Google Ads and paid search in London
Campaigns work when every unit of currency is tracked through to the enquiry. We build structure, copy and landing pages, and cut whatever does not produce.
Publilia has one office, in Florence, Italy. We serve clients in London remotely — which is how digital work has been done for a decade.
Why google ads matters in London
Post-Brexit trade with Italy runs on paperwork and trust. London importers of Italian wine, food and design need suppliers who can prove compliance as clearly as they present a catalogue.
UK customers compare aggressively and expect published pricing or a clear reason why there is none. Vagueness reads as evasion, not as premium positioning.
Most accounts we inherit spend on terms that are too broad, send everyone to the homepage, and do not track conversions. The result is spend nobody can judge.
Sectors this applies to in London
- Financial services
- Hospitality
- Food and wine
- Creative industries
What the service includes
Ad copy
Written on the promise the landing page actually keeps, with complete extensions.
Landing pages
One page per message. Sending everything to the homepage is the fastest way to waste budget.
Tracking
Conversions configured on real enquiries, not clicks. Without this, optimisation is guesswork.
Optimisation
Weekly review of queries, bids and ads.
What you get, and how it is measured
Deliverables
- Campaign plan
- Structured account
- Ads and extensions
- Dedicated landing pages
- Conversion tracking
- Monthly report with cost per enquiry
KPIs
- Cost per enquiry
- Conversion rate
- Impression share on commercial queries
- Return on ad spend
FAQ
Questions about google ads in London
Is the ad budget included in your fee?
No. The budget goes to Google and is yours, under your control. Our management fee is separate: [PREZZO].
Can I keep my own account?
Yes, the account stays in your name. We work as managers, not owners: if you change agency one day, the history stays with you.
Do you have an office in London?
No. Our only office is in Firenze, Italy. We work with clients in London remotely.
Google Ads in London: let’s talk
Tell us your starting point. We reply within one working day.
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