Technical audit
Full crawl: indexation, speed, duplicate content, URL structure, structured data, mobile.
Organic visibility · London
SEO — search engine optimisation in London
SEO is not a sprinkling of keywords. It is understanding the words your customer uses to describe their problem, and building the pages that answer better than anyone else's.
Publilia has one office, in Florence, Italy. We serve clients in London remotely — which is how digital work has been done for a decade.
Why seo matters in London
Post-Brexit trade with Italy runs on paperwork and trust. London importers of Italian wine, food and design need suppliers who can prove compliance as clearly as they present a catalogue.
UK customers compare aggressively and expect published pricing or a clear reason why there is none. Vagueness reads as evasion, not as premium positioning.
Someone searching has already decided to solve a problem: it is the highest-intent traffic that exists. If you are not there, a competitor is, and that enquiry will never reach you.
Sectors this applies to in London
- Financial services
- Hospitality
- Food and wine
- Creative industries
What the service includes
Keyword research
Not the most searched: the closest to purchase. Volume, difficulty and intent, crossed with your margin.
Content architecture
Pillar pages and linked supporting content, so authority circulates instead of dispersing.
Local SEO
Google Business Profile, consistent business data, territory pages with real content.
Measurement
Monthly report with positions, organic traffic and — above all — enquiries generated.
What you get, and how it is measured
Deliverables
- Prioritised technical audit
- Keyword map
- Quarterly editorial plan
- On-page optimisation
- Monthly report
KPIs
- Keywords on page one
- Organic traffic
- Enquiries from organic search
- Impressions and CTR in Search Console
FAQ
Questions about seo in London
How long before results?
First movement on low-competition queries in two to three months. On contested commercial queries, six to twelve. Anyone promising position one in thirty days is selling something else.
Do you guarantee first position?
No, and be wary of anyone who does: nobody controls the algorithm. We guarantee method, transparency on the numbers, and a report you can verify.
Do you have an office in London?
No. Our only office is in Firenze, Italy. We work with clients in London remotely.