Concept
Concept, script, storyboard. What to say is decided before a light is switched on.
Production and distribution · Berlin
Video, commercials and TV planning in Berlin
We produce corporate video, commercials and documentaries, and we plan where they run: online and on television. Few agencies can do both.
Publilia has one office, in Florence, Italy. We serve clients in Berlin remotely — which is how digital work has been done for a decade.
Why video and tv matters in Berlin
Germany is Italy's largest trading partner. Berlin specifically is the technology and creative hub, while the industrial buyers sit in the south — a distinction worth getting right before targeting.
German privacy expectations are stricter than the EU baseline, and German-language content is expected to be properly written. A machine translation is noticed immediately.
Video is the format that holds attention best, but a badly shot video communicates the opposite of what you meant. And even a beautiful video nobody sees is just a cost.
Sectors this applies to in Berlin
- Technology
- Creative industries
- Food and beverage
- Manufacturing
What the service includes
Production
Professional shoots, live streaming, aerial work.
Post-production
Editing, colour grading, motion graphics, sound.
Television planning
We are a Sky Media Advertising Manager Partner and a CairoRCS Store partner: we can plan on Sky, La7, Toscana TV and Canale Italia.
Online distribution
YouTube, Dailymotion, social and site, in the right format for each.
What you get, and how it is measured
Deliverables
- Concept and script
- Shooting days
- Editing and post-production
- Versions per channel
- Media plan and airtime buying
- Campaign report
KPIs
- Campaign reach
- Complete views
- Enquiries attributed to the campaign
- Cost per thousand
FAQ
Questions about video and tv in Berlin
Is a TV commercial realistic for a small company?
On regional broadcasters, far more than people assume. Toscana TV reaches 3.5 million viewers at a cost nowhere near national rates. We quote on real reach and frequency.
Who actually produces the video?
Ruggiero Movie, part of the same group, working on TV series, documentaries and broadcast formats.
Do you have an office in Berlin?
No. Our only office is in Firenze, Italy. We work with clients in Berlin remotely.
Video and TV in Berlin: let’s talk
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