Concept
Concept, script, storyboard. What to say is decided before a light is switched on.
Production and distribution · Paris
Video, commercials and TV planning in Paris
We produce corporate video, commercials and documentaries, and we plan where they run: online and on television. Few agencies can do both.
Publilia has one office, in Florence, Italy. We serve clients in Paris remotely — which is how digital work has been done for a decade.
Why video and tv matters in Paris
France is both Italy's closest competitor and one of its largest customers in luxury, food and design. Selling here means positioning against a domestic industry that is very good at the same things.
French-language content is effectively mandatory, and the register matters: the tone that works in Italian luxury reads as overstated in French.
Video is the format that holds attention best, but a badly shot video communicates the opposite of what you meant. And even a beautiful video nobody sees is just a cost.
Sectors this applies to in Paris
- Luxury and fashion
- Food and wine
- Design
- Tourism
What the service includes
Production
Professional shoots, live streaming, aerial work.
Post-production
Editing, colour grading, motion graphics, sound.
Television planning
We are a Sky Media Advertising Manager Partner and a CairoRCS Store partner: we can plan on Sky, La7, Toscana TV and Canale Italia.
Online distribution
YouTube, Dailymotion, social and site, in the right format for each.
What you get, and how it is measured
Deliverables
- Concept and script
- Shooting days
- Editing and post-production
- Versions per channel
- Media plan and airtime buying
- Campaign report
KPIs
- Campaign reach
- Complete views
- Enquiries attributed to the campaign
- Cost per thousand
FAQ
Questions about video and tv in Paris
Is a TV commercial realistic for a small company?
On regional broadcasters, far more than people assume. Toscana TV reaches 3.5 million viewers at a cost nowhere near national rates. We quote on real reach and frequency.
Who actually produces the video?
Ruggiero Movie, part of the same group, working on TV series, documentaries and broadcast formats.
Do you have an office in Paris?
No. Our only office is in Firenze, Italy. We work with clients in Paris remotely.
Video and TV in Paris: let’s talk
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