Concept
Concept, script, storyboard. What to say is decided before a light is switched on.
Production and distribution · San Francisco
Video, commercials and TV planning in San Francisco
We produce corporate video, commercials and documentaries, and we plan where they run: online and on television. Few agencies can do both.
Publilia has one office, in Florence, Italy. We serve clients in San Francisco remotely — which is how digital work has been done for a decade.
Why video and tv matters in San Francisco
Italian technology companies raising or selling in the Bay Area need English-language positioning that reads as native, not translated. The tell is always the same: literal translations of Italian marketing copy.
Technical audiences read documentation before marketing. A product site that cannot survive a developer's scrutiny will not get a second visit.
Video is the format that holds attention best, but a badly shot video communicates the opposite of what you meant. And even a beautiful video nobody sees is just a cost.
Sectors this applies to in San Francisco
- Technology
- Software as a service
- Venture-backed startups
- Specialty food
What the service includes
Production
Professional shoots, live streaming, aerial work.
Post-production
Editing, colour grading, motion graphics, sound.
Television planning
We are a Sky Media Advertising Manager Partner and a CairoRCS Store partner: we can plan on Sky, La7, Toscana TV and Canale Italia.
Online distribution
YouTube, Dailymotion, social and site, in the right format for each.
What you get, and how it is measured
Deliverables
- Concept and script
- Shooting days
- Editing and post-production
- Versions per channel
- Media plan and airtime buying
- Campaign report
KPIs
- Campaign reach
- Complete views
- Enquiries attributed to the campaign
- Cost per thousand
FAQ
Questions about video and tv in San Francisco
Is a TV commercial realistic for a small company?
On regional broadcasters, far more than people assume. Toscana TV reaches 3.5 million viewers at a cost nowhere near national rates. We quote on real reach and frequency.
Who actually produces the video?
Ruggiero Movie, part of the same group, working on TV series, documentaries and broadcast formats.
Do you have an office in San Francisco?
No. Our only office is in Firenze, Italy. We work with clients in San Francisco remotely.
Video and TV in San Francisco: let’s talk
Tell us your starting point. We reply within one working day.
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