Platform selection
WooCommerce, Shopify, PrestaShop, Magento or bespoke, decided on your catalogue and processes, not on our preferences.
Selling online · San Francisco
E-commerce in San Francisco
An e-commerce lives on details: product page speed, clarity on costs, a checkout without friction. That is what we work on.
Publilia has one office, in Florence, Italy. We serve clients in San Francisco remotely — which is how digital work has been done for a decade.
Why e-commerce matters in San Francisco
Italian technology companies raising or selling in the Bay Area need English-language positioning that reads as native, not translated. The tell is always the same: literal translations of Italian marketing copy.
Technical audiences read documentation before marketing. A product site that cannot survive a developer's scrutiny will not get a second visit.
An abandoned cart is not a traffic problem: it is a trust and friction problem. Shipping costs appearing at the last step, pointless fields, slow loading.
Sectors this applies to in San Francisco
- Technology
- Software as a service
- Venture-backed startups
- Specialty food
What the service includes
Catalogue
Navigable category structure, complete product pages, filters that mirror how customers actually search.
Checkout
As few steps as possible, costs declared up front, payment methods people recognise.
Integrations
ERP, stock, carriers, invoicing.
Growth
Cart recovery, post-purchase email, remarketing, continuous conversion optimisation.
What you get, and how it is measured
Deliverables
- Platform analysis
- Configured store
- Catalogue import
- Payments and shipping
- ERP integration
- Order management training
KPIs
- Conversion rate
- Average order value
- Cart abandonment rate
- Repeat customer rate
FAQ
Questions about e-commerce in San Francisco
WooCommerce or Shopify?
WooCommerce for full control, unusual integrations and no per-transaction fee. Shopify to start fast with less maintenance. We decide on your catalogue, not on principle.
Can you migrate my existing shop?
Yes: products, customers, orders and URLs. Redirects for old product pages are part of the work, not an extra — losing them means losing accumulated rankings.
Do you have an office in San Francisco?
No. Our only office is in Firenze, Italy. We work with clients in San Francisco remotely.
E-commerce in San Francisco: let’s talk
Tell us your starting point. We reply within one working day.
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