Account structure
Campaigns separated by intent and margin, with match types and negative lists built by hand.
Immediate traffic · Hong Kong
Google Ads and paid search in Hong Kong
Campaigns work when every unit of currency is tracked through to the enquiry. We build structure, copy and landing pages, and cut whatever does not produce.
Publilia has one office, in Florence, Italy. We serve clients in Hong Kong remotely — which is how digital work has been done for a decade.
Why google ads matters in Hong Kong
Hong Kong remains a showcase and distribution point for Italian luxury into Greater China, with buyers who know the category deeply and expect provenance to be documented.
Mobile-first is not a guideline here, it is the whole market, and the messaging platforms that carry commerce are different from the Western ones.
Most accounts we inherit spend on terms that are too broad, send everyone to the homepage, and do not track conversions. The result is spend nobody can judge.
Sectors this applies to in Hong Kong
- Luxury retail
- Trade and finance
- Fine dining
- Watches and jewellery
What the service includes
Ad copy
Written on the promise the landing page actually keeps, with complete extensions.
Landing pages
One page per message. Sending everything to the homepage is the fastest way to waste budget.
Tracking
Conversions configured on real enquiries, not clicks. Without this, optimisation is guesswork.
Optimisation
Weekly review of queries, bids and ads.
What you get, and how it is measured
Deliverables
- Campaign plan
- Structured account
- Ads and extensions
- Dedicated landing pages
- Conversion tracking
- Monthly report with cost per enquiry
KPIs
- Cost per enquiry
- Conversion rate
- Impression share on commercial queries
- Return on ad spend
FAQ
Questions about google ads in Hong Kong
Is the ad budget included in your fee?
No. The budget goes to Google and is yours, under your control. Our management fee is separate: [PREZZO].
Can I keep my own account?
Yes, the account stays in your name. We work as managers, not owners: if you change agency one day, the history stays with you.
Do you have an office in Hong Kong?
No. Our only office is in Firenze, Italy. We work with clients in Hong Kong remotely.
Google Ads in Hong Kong: let’s talk
Tell us your starting point. We reply within one working day.
Get in touch