Concept
Concept, script, storyboard. What to say is decided before a light is switched on.
Production and distribution · Hong Kong
Video, commercials and TV planning in Hong Kong
We produce corporate video, commercials and documentaries, and we plan where they run: online and on television. Few agencies can do both.
Publilia has one office, in Florence, Italy. We serve clients in Hong Kong remotely — which is how digital work has been done for a decade.
Why video and tv matters in Hong Kong
Hong Kong remains a showcase and distribution point for Italian luxury into Greater China, with buyers who know the category deeply and expect provenance to be documented.
Mobile-first is not a guideline here, it is the whole market, and the messaging platforms that carry commerce are different from the Western ones.
Video is the format that holds attention best, but a badly shot video communicates the opposite of what you meant. And even a beautiful video nobody sees is just a cost.
Sectors this applies to in Hong Kong
- Luxury retail
- Trade and finance
- Fine dining
- Watches and jewellery
What the service includes
Production
Professional shoots, live streaming, aerial work.
Post-production
Editing, colour grading, motion graphics, sound.
Television planning
We are a Sky Media Advertising Manager Partner and a CairoRCS Store partner: we can plan on Sky, La7, Toscana TV and Canale Italia.
Online distribution
YouTube, Dailymotion, social and site, in the right format for each.
What you get, and how it is measured
Deliverables
- Concept and script
- Shooting days
- Editing and post-production
- Versions per channel
- Media plan and airtime buying
- Campaign report
KPIs
- Campaign reach
- Complete views
- Enquiries attributed to the campaign
- Cost per thousand
FAQ
Questions about video and tv in Hong Kong
Is a TV commercial realistic for a small company?
On regional broadcasters, far more than people assume. Toscana TV reaches 3.5 million viewers at a cost nowhere near national rates. We quote on real reach and frequency.
Who actually produces the video?
Ruggiero Movie, part of the same group, working on TV series, documentaries and broadcast formats.
Do you have an office in Hong Kong?
No. Our only office is in Firenze, Italy. We work with clients in Hong Kong remotely.
Video and TV in Hong Kong: let’s talk
Tell us your starting point. We reply within one working day.
Get in touch