Account structure
Campaigns separated by intent and margin, with match types and negative lists built by hand.
Immediate traffic · Sydney
Google Ads and paid search in Sydney
Campaigns work when every unit of currency is tracked through to the enquiry. We build structure, copy and landing pages, and cut whatever does not produce.
Publilia has one office, in Florence, Italy. We serve clients in Sydney remotely — which is how digital work has been done for a decade.
Why google ads matters in Sydney
Australia has one of the largest Italian diaspora communities in the world, and a food culture shaped by it. That means genuine demand — and also that generic Italian branding no longer impresses anyone.
The time difference makes real-time support impractical. Everything has to work asynchronously: documentation, self-service ordering, clear lead times.
Most accounts we inherit spend on terms that are too broad, send everyone to the homepage, and do not track conversions. The result is spend nobody can judge.
Sectors this applies to in Sydney
- Food and wine
- Hospitality
- Construction materials
- Tourism
What the service includes
Ad copy
Written on the promise the landing page actually keeps, with complete extensions.
Landing pages
One page per message. Sending everything to the homepage is the fastest way to waste budget.
Tracking
Conversions configured on real enquiries, not clicks. Without this, optimisation is guesswork.
Optimisation
Weekly review of queries, bids and ads.
What you get, and how it is measured
Deliverables
- Campaign plan
- Structured account
- Ads and extensions
- Dedicated landing pages
- Conversion tracking
- Monthly report with cost per enquiry
KPIs
- Cost per enquiry
- Conversion rate
- Impression share on commercial queries
- Return on ad spend
FAQ
Questions about google ads in Sydney
Is the ad budget included in your fee?
No. The budget goes to Google and is yours, under your control. Our management fee is separate: [PREZZO].
Can I keep my own account?
Yes, the account stays in your name. We work as managers, not owners: if you change agency one day, the history stays with you.
Do you have an office in Sydney?
No. Our only office is in Firenze, Italy. We work with clients in Sydney remotely.
Google Ads in Sydney: let’s talk
Tell us your starting point. We reply within one working day.
Get in touch