Concept
Concept, script, storyboard. What to say is decided before a light is switched on.
Production and distribution · Sydney
Video, commercials and TV planning in Sydney
We produce corporate video, commercials and documentaries, and we plan where they run: online and on television. Few agencies can do both.
Publilia has one office, in Florence, Italy. We serve clients in Sydney remotely — which is how digital work has been done for a decade.
Why video and tv matters in Sydney
Australia has one of the largest Italian diaspora communities in the world, and a food culture shaped by it. That means genuine demand — and also that generic Italian branding no longer impresses anyone.
The time difference makes real-time support impractical. Everything has to work asynchronously: documentation, self-service ordering, clear lead times.
Video is the format that holds attention best, but a badly shot video communicates the opposite of what you meant. And even a beautiful video nobody sees is just a cost.
Sectors this applies to in Sydney
- Food and wine
- Hospitality
- Construction materials
- Tourism
What the service includes
Production
Professional shoots, live streaming, aerial work.
Post-production
Editing, colour grading, motion graphics, sound.
Television planning
We are a Sky Media Advertising Manager Partner and a CairoRCS Store partner: we can plan on Sky, La7, Toscana TV and Canale Italia.
Online distribution
YouTube, Dailymotion, social and site, in the right format for each.
What you get, and how it is measured
Deliverables
- Concept and script
- Shooting days
- Editing and post-production
- Versions per channel
- Media plan and airtime buying
- Campaign report
KPIs
- Campaign reach
- Complete views
- Enquiries attributed to the campaign
- Cost per thousand
FAQ
Questions about video and tv in Sydney
Is a TV commercial realistic for a small company?
On regional broadcasters, far more than people assume. Toscana TV reaches 3.5 million viewers at a cost nowhere near national rates. We quote on real reach and frequency.
Who actually produces the video?
Ruggiero Movie, part of the same group, working on TV series, documentaries and broadcast formats.
Do you have an office in Sydney?
No. Our only office is in Firenze, Italy. We work with clients in Sydney remotely.
Video and TV in Sydney: let’s talk
Tell us your starting point. We reply within one working day.
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