Strategy and editorial plan
Audience, tone, formats and a sustainable cadence. Three good posts a month beat ten made out of obligation.
Organic and paid social · San Francisco
Social media marketing in San Francisco
Content made for the audience that matters to you, and paid campaigns measured on the enquiry. Instagram, Facebook, LinkedIn, TikTok.
Publilia has one office, in Florence, Italy. We serve clients in San Francisco remotely — which is how digital work has been done for a decade.
Why social matters in San Francisco
Italian technology companies raising or selling in the Bay Area need English-language positioning that reads as native, not translated. The tell is always the same: literal translations of Italian marketing copy.
Technical audiences read documentation before marketing. A product site that cannot survive a developer's scrutiny will not get a second visit.
Posting to fill a calendar produces nothing. Follower counts do not pay salaries: conversations that turn into quotes do.
Sectors this applies to in San Francisco
- Technology
- Software as a service
- Venture-backed startups
- Specialty food
What the service includes
Content production
Graphics and video produced in-house: we have a studio, not a library of templates.
Advertising
Campaigns on Meta, LinkedIn and TikTok with audiences built on data, not generic interests.
Community
Replies, direct messages, handling difficult comments.
Reporting
Reach, engagement and — the line that counts — enquiries generated.
What you get, and how it is measured
Deliverables
- Strategy and monthly editorial plan
- Graphic and video content
- Publishing and community management
- Paid campaigns
- Monthly report
KPIs
- Enquiries from social
- Cost per enquiry on campaigns
- Target audience reach
- Engagement rate
FAQ
Questions about social in San Francisco
Which platforms are worth it?
The ones where your customer is. For B2B often LinkedIn alone. Being everywhere badly is worse than being in one place well.
Is video production included?
Yes, and it matters: the group includes Ruggiero Movie, which produces for television. We shoot it ourselves.
Do you have an office in San Francisco?
No. Our only office is in Firenze, Italy. We work with clients in San Francisco remotely.
Social in San Francisco: let’s talk
Tell us your starting point. We reply within one working day.
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