Platform selection
WooCommerce, Shopify, PrestaShop, Magento or bespoke, decided on your catalogue and processes, not on our preferences.
Selling online · Sydney
E-commerce in Sydney
An e-commerce lives on details: product page speed, clarity on costs, a checkout without friction. That is what we work on.
Publilia has one office, in Florence, Italy. We serve clients in Sydney remotely — which is how digital work has been done for a decade.
Why e-commerce matters in Sydney
Australia has one of the largest Italian diaspora communities in the world, and a food culture shaped by it. That means genuine demand — and also that generic Italian branding no longer impresses anyone.
The time difference makes real-time support impractical. Everything has to work asynchronously: documentation, self-service ordering, clear lead times.
An abandoned cart is not a traffic problem: it is a trust and friction problem. Shipping costs appearing at the last step, pointless fields, slow loading.
Sectors this applies to in Sydney
- Food and wine
- Hospitality
- Construction materials
- Tourism
What the service includes
Catalogue
Navigable category structure, complete product pages, filters that mirror how customers actually search.
Checkout
As few steps as possible, costs declared up front, payment methods people recognise.
Integrations
ERP, stock, carriers, invoicing.
Growth
Cart recovery, post-purchase email, remarketing, continuous conversion optimisation.
What you get, and how it is measured
Deliverables
- Platform analysis
- Configured store
- Catalogue import
- Payments and shipping
- ERP integration
- Order management training
KPIs
- Conversion rate
- Average order value
- Cart abandonment rate
- Repeat customer rate
FAQ
Questions about e-commerce in Sydney
WooCommerce or Shopify?
WooCommerce for full control, unusual integrations and no per-transaction fee. Shopify to start fast with less maintenance. We decide on your catalogue, not on principle.
Can you migrate my existing shop?
Yes: products, customers, orders and URLs. Redirects for old product pages are part of the work, not an extra — losing them means losing accumulated rankings.
Do you have an office in Sydney?
No. Our only office is in Firenze, Italy. We work with clients in Sydney remotely.
E-commerce in Sydney: let’s talk
Tell us your starting point. We reply within one working day.
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